Cell phones, digital cameras, and video projectors are just a few examples
of the diverse products offered by the exciting consumer electronics
industry. In many instances, this industry's offerings have the
distinct advantage of selling themselves. Who wouldn't want a
beautiful new camera that takes sharper pictures than ever before, or
a sleek GPS that responds to voice commands? However, this is a
fast-moving industry. Technology develops almost faster than
manufacturers can produce it; as a result, aggressive advertising is
necessary to drive consumer sales of a product before it is upstaged
by the next "latest thing." For example, offering a free phone
with a cellular service plan is a popular way to package new cell phones
for quick sales. The Consumer Technology Association is a helpful resource for industry
members looking for the latest information about marketing, new technology, and industry events.
Brick-and-mortar stores, of course, have a definite advantage in terms of presentation. Consumers can try out the
exact products they are considering purchasing, checking out features and comparing products side-by-side. The
Internet is not absent here, though. Those comparisons will often extend to a customer checking out competing prices
or product reviews online, perhaps even in the store on their Internet-enabled cell phone! So, advertising on sites
like eBay can be an ideal way to reach potential buyers, even in a competitor's
store. A strong focus on customer satisfaction can drive up reviewer ratings on comparison shopping sites such as Bizrate.com, further encouraging traffic to a seller's website. Free shipping
is, of course, enticing for buyers when considering an online purchase. These strategies can all help drive Internet
Listed below are representative Chosen Sites resources which feature information about consumer electronics products
in the United States marketplace.
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