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ROI from PPC Advertising


Pay Per Click Tools > Search Engines • ROI • Markets

ppc - pay per click illustration The return on investment (ROI) from pay-per-click (PPC) advertising varies greatly, depending on the products and services being advertised.  Expensive goods and services in small niche markets may offer the best ROI for pay-per-click advertisers.  Likewise, goods and services offered by brick-and-mortar retailers in local markets may offer their advertisers a good ROI.  However, advertisers may have difficulty achieving a high ROI for low-margin products, like grocery items, that are seldom purchased online.

Pay-per-click ad "landing pages" are the web pages that a person sees upon clicking an ad.  A landing page is usually designed to elicit a purchase or contact from the potential consumer or client.  Generally, it is easiest to measure the PPC advertising ROI for products and services that are purchased online, and hardest to quantify the return on investment for products and services that are purchased offline.  However, pay-per-click advertising can be very effective for generating both sales and leads, especially if the landing pages are well-designed.

The pages listed below highlight several industry categories and discuss the parameters for advertising products and services online in these industry markets.  These pages also provide links to selected websites that focus on topics, products, and services in these markets.

  • Business Products
    Find a selection of commercial and office products in these representative business-to-business websites.

  • Computer Products
    Learn about the wide ranging products and services offered by representative parts of the computer hardware and software industries on these informative websites.

  • Construction Products
    Compare a wide range of residential and commercial construction industry products and services by visiting these resource directories.

  • Consumer Electronics
    Learn about, and find suppliers of, consumer electronics products on these convenient electronics niche websites.

  • Finance Products
    Browse selected financial service and investment products at these resource directories.

  • Home Decor Products
    Find a broad selection of home decor products and decorative accessories in these homeowner guides and directories.

  • Services
    Find business, consumer, and personal services in this sample group of convenient service directories.

  • Shopping and Stores
    Find information about, and suppliers of, selected consumer products by visiting these online consumer guide websites.

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Pay-Per-Click Advertising ROI