The return on investment (ROI) from pay-per-click (PPC) advertising varies
greatly, depending on the products and services being advertised.
Expensive goods and services in small niche markets may offer the best
ROI for pay-per-click advertisers. Likewise, goods and services
offered by brick-and-mortar retailers in local markets may offer their
advertisers a good ROI. However, advertisers may have difficulty
achieving a high ROI for low-margin products, like grocery items, that
are seldom purchased online.
Pay-per-click ad "landing pages" are the web pages that a person sees
upon clicking an ad. A landing page is usually designed to elicit
a purchase or contact from the potential consumer or client.
Generally, it is easiest to measure the PPC advertising ROI for products
and services that are purchased online, and hardest to quantify the return
on investment for products and services that are purchased offline.
However, pay-per-click advertising can be very effective for generating
both sales and leads, especially if the landing pages are well-designed.
The pages listed below highlight several industry categories and discuss
the parameters for advertising products and services online in these
industry markets. These pages also provide links to selected
websites that focus on topics, products, and services in these markets.
Learn about the wide ranging products and services
offered by representative parts of the computer hardware and software
industries on these informative