pay per click search engine ratings  

Pay Per Click Search Engine Reviews

  
 
 

Pay Per Click Tools > Search Engines • Niche Markets • ROI

 
Below is a table listing some of the better-known pay-per-click search engines and advertising platforms.  This list, while not exhaustive, includes several tools that are growing in popularity and are fairly well-designed.  We hope that you'll find this table helpful in evaluating the search engines and advertising tools that are available in this expanding field.
Search Engine Speed Search
Results		 Bid
Mgmt		 Real
Time
Listings		 Min.
Acct		 Min.
Bid		 Bids
Shown		 Key-
word
Tool		 URLs
per
Account		 Alexa
Link
ChemIndustry.com 4 4 4 No $100 $0.25 1, 2 No Multiple Alexa
CurioScape.com 3 3 3 No $10 $0.03 1, 2, 3 Yes Multiple Alexa
Google.com 5 4 3 Yes $5 $0.05 0 Yes Multiple Alexa
Miva.com 4 4 4 No $25 $0.05 1 - 5 Yes Multiple Alexa
MSN.com 5 4 4 No $25 $0.05 1 Yes Multiple Alexa
Yahoo.com 5 4 5 No $25 $0.10 1 Yes Multiple Alexa
Search123.com 4 4 2 Yes $25 $0.05 1 No Multiple Alexa
Speed, search results, and bid mgmt are rated from 1 to 5, where 1 is worst and 5 is best.
Below are a few highlights of these pay per click search engines:
  • ChemIndustry.com — specialty search engine for the chemicals industry.
  • CurioScape.com — specialty search engine for antiques and collectibles.
  • Google.com Adwords — search results appear on Google and its search partners.
  • Miva.com — moderate traffic; good bid management; top search results appear on selected search engines.
  • MSN.com — high traffic; search results appear on MSN, Bing, and MSN search partners.
  • Yahoo.com — high traffic; top search results appear on major search engines; UK version available.
  • Search123.com — dated bid management interface; inexpensive search term bids; UK focused.
Below is a brief description of each column in the table:
  • Speed — search results display speed.  Surfers gravitate to faster search engines.
  • Search results — quality, relevance, and uniqueness of search result listings.
  • Bid management — ease of managing listings, keywords, and bids.
  • Real time listings — listings are either updated immediately or are subject to editorial review.  Immediate listing updates are more convenient for advertisers, but editorial review may tend toward more relevant search results and better written listings.
  • Minimum account — minimum amount required to establish a bidding account.  Typically, the bidding account is debited each time someone clicks on an account's listing and visits the corresponding web page.
  • Minimum bid — minimum amount required to bid on each keyword. 
  • Bids shown — bid amounts displayed while editing keyword bids.  A well-designed search engine should display at least the top 5 bids for each keyword.
  • Keyword tool — whether a keyword suggestion tool is available.  Such a tool can assist advertisers in identifying frequently-used and relevant keywords for their listings.
  • URLs per account — number of URL listings per account.  Most allow multiple listings.
  • Alexa Link — links to Alexa.com traffic ranks, reviews, and related sites.
For additional pay per click search engine reviews, visit these sites:
The term "keyword", as used in this table, can mean either a single word or a phrase.
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The data on this page was originally compiled some years ago; it may not be current.

Pay Per Click Search Engine Review Matrix