Below is a table listing some of the better-known pay-per-click search
engines and advertising platforms. This list, while not exhaustive,
includes several tools that are growing in popularity and are fairly
well-designed. We hope that you'll find this table helpful in
evaluating the search engines and advertising tools that are available
in this expanding field.
Speed, search results, and bid mgmt are rated from 1 to 5,
where 1 is worst and 5 is best.
Below are a few highlights of these pay per click search engines:
Below is a brief description of each column in the table:
ChemIndustry.com — specialty search engine for the chemicals
CurioScape.com — specialty search engine for antiques and
Google.com Adwords — search results appear on Google and its
Miva.com — moderate traffic; good bid management;
top search results appear on selected search engines.
MSN.com — high traffic; search results appear on MSN, Bing, and MSN
Yahoo.com — high traffic; top search results appear on major search
engines; UK version available.
Search123.com — dated bid management interface; inexpensive search
term bids; UK focused.
For additional pay per click search engine reviews, visit these sites:
Speed — search results
display speed. Surfers gravitate to faster search engines.
— quality, relevance, and uniqueness of search result listings.
Bid management — ease of managing
listings, keywords, and bids.
Real time listings — listings are
either updated immediately or are subject to editorial review.
Immediate listing updates are more convenient for advertisers,
but editorial review may tend toward more relevant search results
and better written listings.
Minimum account — minimum amount
required to establish a bidding account. Typically, the bidding
account is debited each time someone clicks on an account's listing
and visits the corresponding web page.
Minimum bid — minimum amount
required to bid on each keyword.
Bids shown — bid amounts displayed
while editing keyword bids.
A well-designed search engine should display at least the top 5 bids
for each keyword.
Keyword tool — whether a keyword
suggestion tool is available.
Such a tool can assist advertisers in identifying frequently-used
and relevant keywords for their listings.
URLs per account — number of URL
listings per account. Most allow multiple listings.
Alexa Link — links to Alexa.com
traffic ranks, reviews, and related sites.
The term "keyword", as used in this table, can mean either a single word or a phrase.
Copyright © 2000-2011 Zeducorp. All rights reserved.
The data on this page was originally compiled some years ago; it may not be current.
Pay Per Click Search Engine Review Matrix