Below is a table listing some of the better-known pay-per-click search
engines and advertising platforms. This list, while not exhaustive,
includes several tools that are growing in popularity and are fairly
well-designed. We hope that you'll find this table helpful in
evaluating the search engines and advertising tools that are available
in this expanding field.
Speed, search results, and bid management are rated from 1 to 5
(1 is worst and 5 is best)
Below are a few highlights of these pay per click search engines:
Below is a brief description of each table column:
ChemIndustry.com — specialty search engine for the chemicals
CurioScape.com — specialty search engine for antiques and
Google.com Adwords — search results appear on Google and its
Bing.com — high traffic; search results appear on Bing and MSN
Yahoo.com — high traffic; top search results appear on major search
engines; UK version available.
Search123.com — dated bid management interface; inexpensive search
term bids; UK focused.
— quality, relevance, and uniqueness of search result listings.
Bid management — ease of managing
listings, keywords, and bids.
Minimum account — minimum amount
required to establish a bidding account. Typically, the bidding
account is debited each time someone clicks on an account's listing
and visits the corresponding web page.
Minimum bid — minimum amount
required to bid on each keyword.
Bids shown — bid amounts displayed
while editing keyword bids.
A well-designed search engine should display at least the top 5 bids
for each keyword.
Keyword tool — whether a keyword
suggestion tool is available.
Such a tool can assist advertisers in identifying frequently-used
and relevant keywords for their listings. Most pay-per-click
search engines offer some type of keyword research tool.
(The term "keyword" can mean either a single word or a phrase.)
Alexa Link — links to Alexa.com
traffic ranks, reviews, and related sites.
Pay per click ad listings are either updated immediately or are subject to editorial review.
Immediate listing updates are more convenient for advertisers,
but editorial review may tend toward more relevant search results
and better written listings.
All of the search engines shown hereon allow multiple URL listings per account.
Pay-Per-Click (PPC) Word Cloud
For additional pay per click search engine reviews and an overview of the pay per click advertising model, visit these websites:
Copyright © 2000-2016 Zeducorp. All rights reserved.
Most of the data on this page was compiled during the year 2000.
Pay Per Click Search Engine Review Matrix