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Below is a table listing some of the better-known pay per click search
engines. This list, while not exhaustive, includes several tools
which are growing in popularity and are fairly well-designed.
We hope you'll find this table helpful in evaluating
the search engines available in this expanding field.
Speed, search results, and bid mgmt are rated from 1 to 5,
where 1 is worst and 5 is best.
Below are a few highlights of these pay per click search engines:
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ChemIndustry.com — specialty search engine for the chemicals industry.
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CurioScape.com — specialty search engine for antiques and collectibles.
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eSpotting.com — top search results appear on major UK search engines;
Kanoodle.com partner.
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Google.com Adwords — search results appear on Google and its search partners.
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Kanoodle.com — US or UK search results available; reciprocal relationship with UK's eSpotting.com.
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Miva.com (formerly FindWhat.com) — moderate traffic; good bid management; top search results appear on selected search engines.
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MSN.com — high traffic; search results appear on MSN and its search partners.
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Overture.com — high traffic; top search results appear on major search engines;
UK version available.
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Search123.com — dated bid management interface; inexpensive search term bids.
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Searchfeed.com — good customer service and account management system.
Below is a brief description of each column in the table:
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Speed — search results
display speed. Surfers gravitate to faster search engines.
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Search results
— quality, relevance, and uniqueness of search result listings.
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Bid management — ease of managing
listings, keywords, and bids.
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Real time listings — listings are
either updated immediately or are subject to editorial review.
Immediate listing updates are more convenient for advertisers,
but editorial review may tend toward more relevant search results
and better written listings.
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Minimum account — minimum amount
required to establish a bidding account. Typically, the bidding
account is debited each time someone clicks on an account's listing
and visits the corresponding web page.
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Minimum bid — minimum amount
required to bid on each keyword.
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Bids shown — bid amounts displayed
while editing keyword bids.
A well-designed search engine should display at least the top 5 bids
for each keyword.
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Keyword tool — whether a keyword
suggestion tool is available.
Such a tool can assist advertisers in identifying frequently-used
and relevant keywords for their listings.
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URLs per account — number of URL
listings per account. Most allow multiple listings.
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Alexa Link — links to Alexa.com
traffic ranks, reviews, and related sites.
For additional pay per click search engine reviews, visit these sites:
The term "keyword", as used in this table, can mean either a single word or a phrase.
Copyright © 2000-2006 Zeducorp, Inc. All rights reserved.
Please Email Us
if you find errors or omissions in this table.
Pay Per Click Search Engines
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