pay per click search engine ratings  

Pay Per Click Search Engine Reviews


   

Pay Per Click Tools > Search Engine Review Matrix

 
Below is a table listing some of the better-known pay per click search engines.  This list, while not exhaustive, includes several tools which are growing in popularity and are fairly well-designed.  We hope you'll find this table helpful in evaluating the search engines available in this expanding field.
Search Engine Speed Search
Results
Bid
Mgmt
Real
Time
Listings
Min.
Acct
Min.
Bid
Bids
Shown
Key-
word
Tool
URLs
per
Account
Alexa
Link
ChemIndustry.com 4 4 4 No $100 $0.25 1, 2 No Multiple Alexa
CurioScape.com 3 3 3 No $10 $0.03 1, 2, 3 Yes Multiple Alexa
eSpotting.com 4 4 4 No £50 £0.05 1 - 5 No Multiple Alexa
Google.com 5 4 3 Yes $5 $0.05 0 Yes Multiple Alexa
Kanoodle.com 4 3 3 Yes $25 $0.05 1 No Multiple Alexa
Miva.com 4 4 4 No $25 $0.05 1 - 5 Yes Multiple Alexa
MSN.com 5 4 4 No $25 $0.05 1 Yes Multiple Alexa
Overture.com 5 4 5 No $25 $0.10 1 Yes Multiple Alexa
Search123.com 4 4 2 Yes $25 $0.05 1 No Multiple Alexa
Searchfeed.com 4 4 4 No $25 $0.01 1 - 5 Yes Multiple Alexa
Speed, search results, and bid mgmt are rated from 1 to 5, where 1 is worst and 5 is best.

Below are a few highlights of these pay per click search engines:
  • ChemIndustry.com — specialty search engine for the chemicals industry.
  • CurioScape.com — specialty search engine for antiques and collectibles.
  • eSpotting.com — top search results appear on major UK search engines; Kanoodle.com partner.
  • Google.com Adwords — search results appear on Google and its search partners.
  • Kanoodle.com — US or UK search results available; reciprocal relationship with UK's eSpotting.com.
  • Miva.com (formerly FindWhat.com) — moderate traffic; good bid management; top search results appear on selected search engines.
  • MSN.com — high traffic; search results appear on MSN and its search partners.
  • Overture.com — high traffic; top search results appear on major search engines; UK version available.
  • Search123.com — dated bid management interface; inexpensive search term bids.
  • Searchfeed.com — good customer service and account management system.
Below is a brief description of each column in the table:
  • Speed — search results display speed.  Surfers gravitate to faster search engines.
  • Search results — quality, relevance, and uniqueness of search result listings.
  • Bid management — ease of managing listings, keywords, and bids.
  • Real time listings — listings are either updated immediately or are subject to editorial review.  Immediate listing updates are more convenient for advertisers, but editorial review may tend toward more relevant search results and better written listings.
  • Minimum account — minimum amount required to establish a bidding account.  Typically, the bidding account is debited each time someone clicks on an account's listing and visits the corresponding web page.
  • Minimum bid — minimum amount required to bid on each keyword. 
  • Bids shown — bid amounts displayed while editing keyword bids.  A well-designed search engine should display at least the top 5 bids for each keyword.
  • Keyword tool — whether a keyword suggestion tool is available.  Such a tool can assist advertisers in identifying frequently-used and relevant keywords for their listings.
  • URLs per account — number of URL listings per account.  Most allow multiple listings.
  • Alexa Link — links to Alexa.com traffic ranks, reviews, and related sites.
For additional pay per click search engine reviews, visit these sites:
The term "keyword", as used in this table, can mean either a single word or a phrase.
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Please Email Us if you find errors or omissions in this table.

Pay Per Click Search Engines